Released on: March 27, 2008, 1:21 am

Press Release Author: gurpreet singh/technoflicker

Industry: Internet & Online

Press Release Summary: The Internet has changed how people do their business. Even
small business owners are able to reach global market inexpensively nowadays,
selling anything from apparel, collectibles, to computer software, service and
coaching.

Press Release Body: The Internet has changed how people do their business. Even
small business owners are able to reach global market inexpensively nowadays,
selling anything from apparel, collectibles, to computer software, service and
coaching.
The core of every business is sales. Many of the strategies to increase sales
offline are applicable online, but not all of them. On the Internet, everybody can
effort to fail fast and learn from it. Better still, after years of testing and
tracking what works online, people can just learn from other people\'s experience and
cut the learning curve tremendously.

Here are 5 of the surefire ways to increase sales:

1. Establish a sound affiliate program

If it is just another affiliate program, then don\'t expect to have different
results. Focus on building a sound affiliate program, with the tools and materials
to support affiliates to promote a program easily. After all, affiliates work like
clockwork and should be seen as a team. Provide them with the right promotion tools
and they will more likely promote the program.

Give the customers an option to join the affiliate program after purchase. Satisfied
customers are one of the best marketing for any business. Spread the good words
through word of mouth. Best of all, they are paid just for doing that.

2. Follow-up after first purchase

The hardest task in any business is acquiring the first sale. Make sure that
capturing customers\' name and email addresses are the least information gathered
from a sale. With that information in hand, follow-up with existing customers,
probably through an automated mechanism like timely autoresponder.

This effort has been proven to decrease refund on products and increase customers\'
satisfaction. Every once in a while, mention a related product that might be of
interest to the customers. Write a review and provide real results. Such promotion
is extremely inexpensive, but very effective in practice. The product can be
anything, including an affiliate program.

3. Use up-sell technique

Just before a customer check out to the payment gateway, prompt for optional upgrade
to the better, bigger, or nicer product for a fairly steep discount, preferably not
available elsewhere.

A certain number of customers will choose the option, which translates into
additional sales, almost without additional effort.

4. Provide discount coupons

Coupons urge customers to come back and shop. Promotional coupons work for both
advertising and some forms of joint venture. Customers love to know that they get
lower price for what they buy. Coupons make it so real and tangible.

5. Cross-promote with other related products

There is no limit as to how this could be accomplished. Joint venture with other
business or even competitors is feasible as long as it brings a win-win situation.

One example would be to give away sample of other product or service as part of the
whole package. As long as the sample is relevant to the customer, this promotion
could only be seen as an added value instead of pure advertising.

There are many other tactics to increase sales but above tips have been proven to
work again and again. Choose one at a time and take action. Good luck.


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